OPPO Dear Life Exhibition at Paris Photo

We led the art direction and design for OPPO's global campaign 'Dear Life' at Paris Photo Fair, as part of the launch campaign of the Find X8 series while showcasing the Imagine IF Photography Award winners. 

We designed a simple, yet dynamic and playful design to embody all kinds of potential use. Fun copywriting, hand-drawn punctuation, and illustrations were to create a sense of human connection in a tech product campaign.

Brand assets utilized as primary colors and visual motifs. A bilingual typography system with OPPO typeface was developed that maintains hierarchy across languages.