Accepting Work

A communication design studio by Wendy Li and Chuye Chen.

Make sense. Then make it real.

For innovation and culture builders. We turn your vision into communication.

Explore the stories behind our work

View Projects

Giving a 15-year-old material company the assets to sell a breakthrough technology directly and internationally for the first time.

2025 - Present

Panel K: Building a material technology brand from scratch

We built Panel K's entire brand from zero: positioning, naming, bilingual communication strategy, and every touchpoint design

Giving a 15-year-old material company the assets to sell a breakthrough technology directly and internationally for the first time.

2025 - Present

Panel K: Building a material technology brand from scratch

We built Panel K's entire brand from zero: positioning, naming, bilingual communication strategy, and every touchpoint design

Defined visual signature of Yale Ventures since its opening

2025

Innovation Synapse: Mapping the Yale Ventures ecosystem

Turning 10,000 square feet of blank office space into a living map of an entire university's innovation network

Defined visual signature of Yale Ventures since its opening

2025

Innovation Synapse: Mapping the Yale Ventures ecosystem

Turning 10,000 square feet of blank office space into a living map of an entire university's innovation network

How we work

We work with innovation and culture builders: startups, incubators, creators — people making new things that don’t have a playbook yet, to figure out what it should look like, sound like, and how people should understand it.

About us

Feedback we received

"They helped us identify who we are and dig out our identity. That let us deliver our value clearly — so our clients know what we're here for, what problems we fix, and why we exist."
— Ken Chow
Founder, Panel K
"Wendy and Juice created work that tells a story about where Yale entrepreneurs come from, where they're headed, and the legacy that inspires them.
— Chelsea Spata
Assistant Director, Yale SOM Program on Entrepreneurship
"This year’s design identity went beyond the usual...the design identity served as a visually captivating canvas for the graduating students’ work.
— David Frame
Program studio coordinator, UAL

"They helped us identify who we are and dig out our identity. That let us deliver our value clearly — so our clients know what we're here for, what problems we fix, and why we exist."
— Ken Chow
Founder, Panel K
"Wendy and Juice created work that tells a story about where Yale entrepreneurs come from, where they're headed, and the legacy that inspires them.
— Chelsea Spata
Assistant Director, Yale SOM Program on Entrepreneurship
"This year’s design identity went beyond the usual...the design identity served as a visually captivating canvas for the graduating students’ work.
— David Frame
Program studio coordinator, UAL

Let’s build together.

Office

455 10th Ave New York 上海市嘉定区嘉⾏公路3188号

info@max-partners.com

Let’s build together.

Office

455 10th Ave New York 上海市嘉定区嘉⾏公路3188号

info@max-partners.com

2025 - Present

Panel K: Building a material technology brand from scratch

2025 - Present

Panel K: Building a material technology brand from scratch

2025

Innovation Synapse: Mapping the Yale Ventures ecosystem

2025

Innovation Synapse: Mapping the Yale Ventures ecosystem

We work with innovation and culture builders: startups, incubators, creators — people making new things that don’t have a playbook yet, to figure out what it should look like, sound like, and how people should understand it.

Feedback we received

"They helped us identify who we are and dig out our identity. That let us deliver our value clearly — so our clients know what we're here for, what problems we fix, and why we exist."

— Ken ChowFounder, Panel K

"Wendy and Juice created work that tells a story about where Yale entrepreneurs come from, where they're headed, and the legacy that inspires them.

— Chelsea SpataAssistant Director, Yale SOM Program on Entrepreneurship

"This year’s design identity went beyond the usual...the design identity served as a visually captivating canvas for the graduating students’ work.

— David FrameProgram studio coordinator, UAL

"They helped us identify who we are and dig out our identity. That let us deliver our value clearly — so our clients know what we're here for, what problems we fix, and why we exist."

— Ken ChowFounder, Panel K

"Wendy and Juice created work that tells a story about where Yale entrepreneurs come from, where they're headed, and the legacy that inspires them.

— Chelsea SpataAssistant Director, Yale SOM Program on Entrepreneurship

"This year’s design identity went beyond the usual...the design identity served as a visually captivating canvas for the graduating students’ work.

— David FrameProgram studio coordinator, UAL

Let’s build together.

Let’s build together.

— Ken Chow
Founder, Panel K

— Chelsea Spata
Assistant Director, Yale SOM Program on Entrepreneurship

— David Frame
Program studio coordinator, UAL

— Ken Chow
Founder, Panel K

— Chelsea Spata
Assistant Director, Yale SOM Program on Entrepreneurship

— David Frame
Program studio coordinator, UAL