Accepting Work
A communication design studio by Wendy Li and Chuye Chen.
For innovators and creators. You have the vision, we make people see it.
Design system was adopted by OPPO's global teams across multiple markets and languages
2024
Dear Life: an arts and technology collaboration
Art direction and design for OPPO's global campaign at Paris Photo Fair for launching the Find X8 series
Design system was adopted by OPPO's global teams across multiple markets and languages
2024
Dear Life: an arts and technology collaboration
Art direction and design for OPPO's global campaign at Paris Photo Fair for launching the Find X8 series
Defined the identity that makes sacred sand resonate with a modern urban audience without losing its authenticity.
2025
BIJALA: Turning a Buddhist ritual into a wearable brand
Translating a Tibetan Buddhist mandala ceremony into a wearable jewelry brand.
Defined the identity that makes sacred sand resonate with a modern urban audience without losing its authenticity.
2025
BIJALA: Turning a Buddhist ritual into a wearable brand
Translating a Tibetan Buddhist mandala ceremony into a wearable jewelry brand.
Giving a 15-year-old material company the assets to sell a breakthrough technology directly and internationally for the first time.
2025 - Present
Panel K: Building a material technology brand from scratch
We built Panel K's entire brand from zero: positioning, naming, bilingual communication strategy, and every touchpoint design
Giving a 15-year-old material company the assets to sell a breakthrough technology directly and internationally for the first time.
2025 - Present
Panel K: Building a material technology brand from scratch
We built Panel K's entire brand from zero: positioning, naming, bilingual communication strategy, and every touchpoint design
Defined visual signature of Yale Ventures since its opening
2025
Innovation Synapse: Mapping the Yale Ventures ecosystem
Turning 10,000 square feet of blank office space into a living map of an entire university's innovation network
Defined visual signature of Yale Ventures since its opening
2025
Innovation Synapse: Mapping the Yale Ventures ecosystem
Turning 10,000 square feet of blank office space into a living map of an entire university's innovation network
What we do
We work with innovation and culture builders: startups, incubators, creators — people making new things that don’t have a playbook yet, to figure out what it should look like, sound like, and how people should understand it.
Feedback we received
"They helped us identify who we are and dig out our identity. That let us deliver our value clearly — so our clients know what we're here for, what problems we fix, and why we exist."
— Ken Chow
Founder, Panel K"Wendy and Juice created work that tells a story about where Yale entrepreneurs come from, where they're headed, and the legacy that inspires them.
— Chelsea Spata
Assistant Director, Yale SOM Program on Entrepreneurship"This year’s design identity went beyond the usual...the design identity served as a visually captivating canvas for the graduating students’ work.
— David Frame
Program studio coordinator, UAL
"They helped us identify who we are and dig out our identity. That let us deliver our value clearly — so our clients know what we're here for, what problems we fix, and why we exist."
— Ken Chow
Founder, Panel K"Wendy and Juice created work that tells a story about where Yale entrepreneurs come from, where they're headed, and the legacy that inspires them.
— Chelsea Spata
Assistant Director, Yale SOM Program on Entrepreneurship"This year’s design identity went beyond the usual...the design identity served as a visually captivating canvas for the graduating students’ work.
— David Frame
Program studio coordinator, UAL
Let’s build together.
Office
455 10th Ave New York 上海市嘉定区嘉⾏公路3188号
Let’s build together.
Office
455 10th Ave New York 上海市嘉定区嘉⾏公路3188号