Culture Projects
Translating artistic visions into visual worlds. We create systems that invite participation while maintaining the depths.
We built the philosophical foundation and visual language to share an ancient blessing with a global, urban audience.
2025
BIJALA: Building Blessed Adornments
Translating a Buddhist mandala ceremony into a modern jewelry brand.
We built the philosophical foundation and visual language to share an ancient blessing with a global, urban audience.
2025
BIJALA: Building Blessed Adornments
Translating a Buddhist mandala ceremony into a modern jewelry brand.
In the first 6 months, we achieved 1.46M impressions and 17K net new followers, placing the IP in the top 5% of its category on Rednote.
2026
2vs.ALL: Building a Modern Mythology
Turning a decade of creative world-building into a structured, distributable brand universe. We acted as the strategic partner for the high-growth content ecosystem.
In the first 6 months, we achieved 1.46M impressions and 17K net new followers, placing the IP in the top 5% of its category on Rednote.
2026
2vs.ALL: Building a Modern Mythology
Turning a decade of creative world-building into a structured, distributable brand universe. We acted as the strategic partner for the high-growth content ecosystem.
A design system that encouraged audience interactions, with multi-lingual and multi-format flexibility for the OPPO's global marketing team.
2024
Dear Life: Bridging the gap between tech launch and high art.
Art direction for a global campaign that took a flagship smartphone launch into a cultural conversation at Paris Photo.
A design system that encouraged audience interactions, with multi-lingual and multi-format flexibility for the OPPO's global marketing team.
2024
Dear Life: Bridging the gap between tech launch and high art.
Art direction for a global campaign that took a flagship smartphone launch into a cultural conversation at Paris Photo.
A seamless visual journey from commission to international release in 30 days—now featured on Apple Music, Spotify, and BBC Music.
2025
American Folklore: A Century of Orchestral Landscapes
Album identity and 24-page booklet for a collection of American orchestral works. We built a visual world around a single continuous landscape where myth and memory coexist.
A seamless visual journey from commission to international release in 30 days—now featured on Apple Music, Spotify, and BBC Music.
2025
American Folklore: A Century of Orchestral Landscapes
Album identity and 24-page booklet for a collection of American orchestral works. We built a visual world around a single continuous landscape where myth and memory coexist.