A Curated Selection
Our case studies highlight the process behind each project — from idea to impact. See how we understand context, solve challenges, and bring design to life.
Giving a 15-year-old material company the assets to sell a breakthrough technology directly and internationally for the first time.
2025 - Present
Panel K: Building a material technology brand from scratch
We built Panel K's entire brand from zero: positioning, naming, bilingual communication strategy, and every touchpoint design
Giving a 15-year-old material company the assets to sell a breakthrough technology directly and internationally for the first time.
2025 - Present
Panel K: Building a material technology brand from scratch
We built Panel K's entire brand from zero: positioning, naming, bilingual communication strategy, and every touchpoint design
Defined the identity that makes sacred sand resonate with a modern urban audience without losing its authenticity.
2025
BIJALA: Turning a Buddhist ritual into a wearable brand
Translating a Tibetan Buddhist mandala ceremony into a wearable jewelry brand.
Defined the identity that makes sacred sand resonate with a modern urban audience without losing its authenticity.
2025
BIJALA: Turning a Buddhist ritual into a wearable brand
Translating a Tibetan Buddhist mandala ceremony into a wearable jewelry brand.
Defined visual signature of Yale Ventures since its opening
2025
Innovation Synapse: Mapping the Yale Ventures ecosystem
Turning 10,000 square feet of blank office space into a living map of an entire university's innovation network
Defined visual signature of Yale Ventures since its opening
2025
Innovation Synapse: Mapping the Yale Ventures ecosystem
Turning 10,000 square feet of blank office space into a living map of an entire university's innovation network
In the most recent 30-day period: 1.46M impressions, 6,001 net new followers (top 6% among comparable accounts), 39,000 profile visits (top 5% among comparable accounts).
2026
2vs.ALL: Building the Brand Foundation for a Chinese Original IP
Brand strategy, audience research, and content distribution framework for an eight-year-in-the-making Chinese original IP
In the most recent 30-day period: 1.46M impressions, 6,001 net new followers (top 6% among comparable accounts), 39,000 profile visits (top 5% among comparable accounts).
2026
2vs.ALL: Building the Brand Foundation for a Chinese Original IP
Brand strategy, audience research, and content distribution framework for an eight-year-in-the-making Chinese original IP